We put the land on a vinyl record.

To launch Billboard Magazine in the MENA region, the fastest-growing music market globally, we decided to make a tribute to this land.

Inspired by images of vinyl records viewed under an electron microscope, we noticed that they resembled Middle Eastern and North African landscapes.

So, instead of launching in the beautiful land, we put the land on a vinyl record and launched it like a hit.

"A sonically majestic way to pay tribute to the land."

Mixmag ¯

"It’s the ultimate musical gift you never knew you were missing!"

Cosmopolitan ¯

"The platform analyzed maps and used topographic techniques to extract data from five Middle East and North African (MENA) regions and transformed them into unique sounds, which were then carved onto vinyl recordings."

FastCompany ¯

LEO + GLAUBER

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